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GamerStore is Ireland’s leading supplier of gaming equipment and accessories, and home to the Legion Esports Series, one of Ireland’s most active online gaming communities. With a passionate, highly engaged customer base and a broad product catalogue, GamerStore had the foundation for serious digital growth. They just needed the right strategy to unlock it.
The GamerStore team had strong in-house capabilities but recognised that their search engine marketing, paid social, and broader digital infrastructure weren’t performing at the level their ambition demanded. They were operating in a category where customers actively search with strong purchase intent, and they weren’t capturing enough of that demand across any channel. The goal was to build a connected, full-funnel system that could drive growth at every stage from first discovery to final purchase.
We started with a full technical SEO audit, resolving structural issues and optimising product page titles, meta titles, and descriptions across the site. On the paid side, we built an advanced Google Ads strategy across Search, Performance Max, and Shopping targeting high-intent keywords and in-market audiences within the gaming community.
To support the full-funnel strategy, we took on all design work for GamerStore including a full website rebuild ensuring the brand experience was consistent, conversion-optimised, and built to perform across every channel and device.
Alongside campaign management, we introduced profitability tools to give GamerStore a clearer picture of margin and channel performance. Rather than optimising for revenue alone, this allowed us to identify which channels and campaigns were driving the most profitable growth and invest accordingly.
What started as a search marketing brief has evolved into a full omnichannel partnership and the results reflect that. GamerStore is now one of the strongest digital performers in the Irish gaming market, with growth continuing to compound across every channel we manage together.
We’ve helped companies like yours grow faster, convert smarter, and scale with confidence. Let’s talk about what that looks like for you.
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