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Beyond the numbers, this engagement changed how Citylink thinks about digital marketing entirely. They’re now planning cross-channel seasonal campaigns, exploring new platforms, and building an internal capability that didn’t exist before we started.
“Since our first call in early 2024, Adhere have quickly developed from a supplier to a trusted partner for us at Citylink. Paul and his team guided us through a complete overhaul of our performance marketing strategy, including setting up and optimising campaigns, managing our tracking, and helping us interpret results. As a public transport provider with multiple routes around Ireland, our customer base is highly complex. As such, having such a strong relationship with Adhere means we can trust that our marketing content is being shown to the right people at the right time. The proof was in the pudding when Adhere’s work on our account won the Best Search Campaign Award at the 2025 Irish eCommerce awards – a fitting result for a strong partnership.”
Seán Ó Ciardha
Marketing Manager – Irish Citylink
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