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Materials Market is one of the leading online suppliers of building materials, servicing thousands of customers and generating sales for supply chain partners across UK.
Materials Market sought to set up tracking on GA4 and ensure the accuracy of tracking across all marketing channels.
In response to the client’s needs, our in-house tracking experts recommended implementing GA4 alongside server-side tracking. GA4 Server-Side Tracking represents a cutting-edge approach, enabling more precise tracking and analysis of visitor interactions while circumventing browser precedence (such as Safari) and privacy tools (like ad-blockers).
Server-side tracking empowers the client to:
Seamlessly track user interactions across multiple domains, providing a comprehensive view of customer journeys.
Gain deeper insights into user behaviour and campaign performance, enabling informed decision-making and strategy refinement.
Tailor marketing efforts and website experiences based on accurate data, enhancing user satisfaction and engagement.
Utilise reliable data to drive business decisions with confidence, maximising ROI and effectiveness.
For businesses like Materials Market, operating in both online and offline realms, server-side tracking serves as a vital bridge, ensuring a holistic understanding of customer interactions and optimising marketing efforts accordingly.
Since the implementation of server-side tracking, Materials Market has seen a 15% increase in conversion rates.
“Adhere Digital have helped us upgrade our entire
data ecosystem. They have completely changed
how we look at data and solved quite a few unique
challenges that we previously faced. They worked
seamlessly with our in-house developers and
would have no hesitation in recommending them
to anyone”
Dave Ashbolt
Head of Marketing – Materials MARKET
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