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REVIVE ACTIVE

Client
REVIVE ACTIVE
Category
Duration
ONGOING
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Introduction

Revive Active is one of Ireland’s leading wellness supplement brands, based in Galway and trading since 2011. Offering a range of high-performance powdered supplements targeting immunity, energy, brain health, and beauty, Revive Active has built a strong reputation both locally and internationally. They sell directly via their own site and through a wide network of Irish pharmacies, making their digital strategy as much about protecting brand equity as it is about driving growth.
REVIVE ACTIVE
REVIVE ACTIVE

The Challenge

Revive Active operates in a highly competitive category, facing aggressive bidding from global supplement players and rising CPCs across branded and generic terms. A unique complexity sits at the heart of their search strategy: because they sell through pharmacy partners, they cannot trademark their brand keywords without risking those relationships, limiting Google’s automated protections and making margin control significantly harder.
On top of that, strong reseller competition was eroding branded impression share, and a prolonged Google Merchant Center disapproval had locked their core product range out of Shopping for approximately eight months, cutting off a key revenue stream entirely.

The Solution

Rather than chase volume, we focused on structure, precision, and protecting what Revive had already built.
We began with a full audit of keyword match types, ad variations, and conversion actions, restructuring campaigns into tightly controlled exact, phrase, and broad match ad groups with granular negatives to filter irrelevant traffic. Where possible, we segmented by product line Zest, Meno, Joint Complex allowing us to tailor messaging and bidding at a SKU level rather than treating the brand as one broad entity.
Ad copy leaned into Revive’s core strengths: Irish-owned, scientifically formulated, backed by nutritionists. Sitelinks directed users to best-sellers, subscription options, and trust signals like reviews and testimonials.
We integrated seasonal insights to guide headline copy and bidding, pushing Meno and Joint Complex heavily during winter months when those categories peak. Performance Max campaigns ran alongside Search, with scripts used to isolate branded vs generic traffic and test exclusions to understand true incremental value by match type.
As a Google Premier Partner, we coordinated monthly calls between Revive and Google’s account team, gaining early access to market signals, budget opportunities, and bid strategy testing that gave us an edge in a high-CPC environment.
Perhaps most importantly, we led the resolution of Revive’s Google Merchant Center disapproval, successfully getting their core product range re-approved after eight months of lost visibility, unlocking additional scale that had simply been unavailable.
REVIVE ACTIVE
REVIVE ACTIVE

The Results

The structured, disciplined approach delivered consistent and compounding results.
  • Branded CPCs reduced by 10%, from €1.22 down to €1.09
  • Conversion value grew 11.5% YoY to €390,130 while spending 8.5% less
  • Core Brand Search Campaign ROAS: 5.58x
  • Overall account revenue: €390,194 across the period
  • Impressions up 201% YoY; clicks up 107% YoY
  • Google Merchant Center re-approval unlocked Shopping visibility after 8 months of disapproval
Impressions Increased

+201% YoY

Overall account revenue

+€390,130

REVIVE ACTIVE
REVIVE ACTIVE

Awards & Recognition

The work with Revive Active has been recognised at Ireland’s leading eCommerce awards:
  • Irish eCommerce Awards — eCommerce Innovation Award — Finalist
Eamon Cummins

“Revive Active have partnered with Adhere Digital for a number of years managing our Irish Google Ad account, we have recently expanded our partnership with them into the UK market. Their expertise in helping us navigate the ever-evolving digital landscape has been invaluable, and their day-to-day support in achieving our business goals is second to none. Paul has built a fantastic team who are genuinely approachable, always proactive with new ideas, and willing to go the extra mile. Highly recommend Adhere Digital to any brand serious about their digital performance.”

Eamon Cummins
Head of Digital – Revive Active

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