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Topline Heavins & Euronics, a family hardware store based in Ireland, has a rich history dating back to 1984. Over the years, they expanded their operations from a small Hardware Store to a superstore with over 20 employees and an award-winning ecommerce website with over 7,000 products.
They offer a personalised experience that sets them apart from large retail chains. They take pride in their exceptional customer service and an extensive range of products and services, including Appliances, Paint and Decor Centre, Gardening, DIY, Tools, and much more. Their passion for what they do is evident in their videos on the Topline Heavins & Euronics YouTube Page, and they are committed to continuing their success into the future.
Maintaining strong profit margins while scaling performance aggressively during peak trading periods. The flexibility within the account allowed us to continuously test, optimize, and scale without restriction.
In preparation for the BFCM period, we spent several months refining campaign structure and product segmentation using product hero and store hero strategies. The account was restructured to separate products based on profitability, demand, and margin, ensuring budget was prioritised toward the highest-impact SKUs.
During BFCM, budgets were actively scaled on the days with the highest demand, allowing top-performing products to gain maximum exposure at peak volume while maintaining control over efficiency and margins.
The campaign’s exceptional performance earned it a ‘Highly Commended’ status at the Irish eCommerce Awards ‘eCommerce Search Campaign Of The Year’ category.
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