Facebook Ads
Core Services


Overview:
With 60.6% of all internet users in the world, Facebook is the most popular social media network in 2022, almost 20 years after its founding. Companies have accounts on Facebook because it is a social media platform that cannot be ignored in today’s world.
Thanks to its leading position, Facebook sets the pace for what’s trending. And this also applies to the advertising content on the platform.
On this network, you can share your news and interact with users and potential prospects. Facebook’s advertising options and redirect links can help showcase your products and services. Additionally, having a professional page also allows you to be in contact with prospects more quickly, gain notoriety and build loyalty.
Key figures in 2022:
- Over 200 billion accounts for small businesses,
- 75% of brands use ads content,
- 2,91 billion monthly active users,
- 1,967 billion daily active users in July 2022,
- 72,5% advertising reach as a proportion of total monthly active users,
- 5,17% average organic reach
- 28,1% paid reach.
- 2.5 million users ( early 2022)
- 60,4% eligible ads reach rate,
- 50% reach of ads,
- 54,2% of ads audience was female, and 45,8% was male.
Facebook advertising formats:


















All these formats can be pictures or videos, from 1 second to 240 minutes maximum for Instant Articles, News Feed and Search Results.
For other formats (stories, in-stream video), the duration can go from 1 second to 120 seconds. It is also possible to create subtitles, as many people do not listen to the videos and just watch the content.
All placements (News Feed, Right Column, Instant Articles, Facebook Marketplace, Facebook Stories) require the same criteria for carousels, between 2 and 10 cards and only 3 for stories and rotating content. And for videos, this can range from 1 second to 240 minutes.
Slideshow:
This type of ad looks like a video but with animated images, it can be accompanied by music and text.



Your advertising strategy will be supported in every way by the advertising specialists at Adhere Digital. We can give you advice on what would be the best choice based on your target market and industry standards.
The team has additional expertise in data analysis, so we’ll provide you detailed reports to evaluate your progress and improve your campaigns.
Having an experienced agency allows you to put your ideas into action while benefiting from their professional skills.
Please contact us at info@adheredigital.com.