Google Ad Grants for Irish charities
What are Google Ad Grants and who can avail of them?
Who can avail of the Google Ad Grant?
So long as you are a registered Irish charity or nonprofit organisation and hold relevant charity status within your own country you can then apply for what’s called a TechSoup number. Yes, you read that correctly, TechSoup. You just need to select your country and go to the TechSoup Registration Page. Once you have applied for your TechSoup number it’s always better to get a google ads agency to help with the setting up of this account unless you have done it previously. You should ensure that it is properly set up from the beginning.
Benefits of Google Ad Grants
The main benefit of the Google Ad Grants, is that it allows you to get more traffic to your site and hopefully more donations to your website. There are other benefits, like promoting fundraising events, increasing brand awareness about the charity or simply trying to get more people to get in touch with you.
Other things to know
Google Ad Grants do have some criteria that are important to know. There are limitations to what you can do in your account and your account needs to be kept fairly clean and up to date. In terms of limitations, you have a maxim of a $2.00 bid. This has changed slightly since 2018. You can not go over a dollar bid if you have set up conversion tracking. A conversion could be a donation, phone call, contact form etc. Google will allow you to bid more than the $2.00 limit per click wich is more likely going to lead to a conversion. Google is rewarding charities that are trying to go after quality as opposed to quantity.
Avoid account suspension
Google update their policies on this quite regularly so do keep an eye on Google ad grant Policy page. If you are looking for any help with this please do get in contact with a member of the team and we will get a call scheduled. We offer full and partial management packages for Irish charities who are looking to use this to their advantage.
If you want to know more about this or how we can help, please contact us at email@example.com or via our online form.