Materials Market Case Study

Project Details

Client:
Materials Market

Category:
Server-Side Tracking

Duration:
Started on June 2022

Introduction:

Materials Market is one of the leading online suppliers of building materials, servicing thousands of customers and generating sales for supply chain partners across UK.

The Challenge:

Materials Market sought to set up tracking on GA4 and ensure the accuracy of tracking across all marketing channels.

Solution:

In response to the client’s needs, our in-house tracking experts recommended implementing GA4 alongside server-side tracking. GA4 Server-Side Tracking represents a cutting-edge approach, enabling more precise tracking and analysis of visitor interactions while circumventing browser precedence (such as Safari) and privacy tools (like ad-blockers).

Server-side tracking empowers the client to:

  1. Enhance Cross-Domain Tracking: Seamlessly track user interactions across multiple domains, providing a comprehensive view of customer journeys.
  2. Optimise Digital Strategies: Gain deeper insights into user behaviour and campaign performance, enabling informed decision-making and strategy refinement.
  3. Improve User Experience: Tailor marketing efforts and website experiences based on accurate data, enhancing user satisfaction and engagement.
  4. Make Data-Driven Decisions: Utilise reliable data to drive business decisions with confidence, maximising ROI and effectiveness.

For businesses like Materials Market, operating in both online and offline realms, server-side tracking serves as a vital bridge, ensuring a holistic understanding of customer interactions and optimising marketing efforts accordingly.

 

Results:

Since the implementation of server-side tracking, Materials Market has seen a 15% increase in conversion rates.