PPC, or Pay per click advertising as it also called is something you will have heard of a lot, but may not know much about it. If you are a Business owner or Marketing manager it can be confusing where to even start. One thing is for sure though, as a marketing channel its not to be overlooked. PPC is now almost always, at the epicenter of all digital marketing plans today. If you are wondering why, Its simple, it just works and its highly measurable. You can start driving sales, leads, revenue in such a short period of time compared to traditional marketing and even other digital marketing channels. Over the years I’ve seen companies grow and scale purely off the back off PPC.
New data from Statistica 2020, revealed that digital advertising in Q4 2019 reveals that paid search spend grew 10% year-over-year. This does not include display activity.
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Like with any campaign, you need to establish your goals first. Is this awareness campaign? Direct sales or leads? it could be email sign ups etc. Once you know what you want, its important that ensure that you get specialists like us to setup tracking around any of your goals. Otherwise you wont be able to measure the effectiveness of your ads. Measurement is key. If you are not measuring you are not learning. If you are not learning you are wasting money. I do think that if you are new to PPC advertising, it is always always recommend going to trusted experts to help you with the process above.
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Hopefully this gives you a better understanding of PPC and where to start for your business or company you work for. We understand that this can be confusing especially when three are so many acronyms, that may not mean a whole pile to you now. However we are committed to help small businesses grow and prosper, so feel free to get in touch if you have any questions or would like to know more. A member of the Adhere Digital Team will get back to you as soon as possible.
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En la pasada crisis financiera, los primeros despedidos fueron los gerentes de responsabilidad social, porque “este tema no es maquillaje ni filantropía, es incorporar el ADN a la organización, no se trata de ir a pintar la escuela tiene que ver con el sentido del negocio de la empresa”, explicó Monge.