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Make Every Marketing
Decision Count

Most businesses spending money on ads have a nagging feeling something doesn’t add up. The numbers look fine, but the phone isn’t ringing the way it should. We find out exactly what’s happening – and fix it.
7+

Years helping Irish & UK businesses understand where their money is actually going

3 in 4

Businesses we review are losing budget to campaigns they think are working - but aren't

Your reports look fine - but they're not telling the full story

A chunk of your data simply isn't being recorded

Why It Matters?

Here's what's quietly happening in most marketing accounts right now

When your marketing tracking isn’t set up properly, you don’t see a big warning sign. Everything looks normal. Reports come in. Numbers go up. But underneath, the data is telling you a story that isn’t true.
You end up putting more budget into campaigns that look like they’re working – but the sales those campaigns are claiming actually came from somewhere else. You cut things that were quietly doing the heavy lifting. And you carry on, not knowing.
This isn’t a rare edge case. It’s what we find in the vast majority of accounts we look at – from small businesses spending a few thousand a month to established companies with dedicated marketing teams.

Four things we put in place - so you always know what's working

We handle all of this for you. You don’t need to know how any of it works technically – you just need to know what it means for your business.
Remarketing Ads

We set up your website analytics properly

Google Analytics is free – but it doesn’t set itself up correctly out of the box. We make sure it’s recording the things that actually matter to your business: enquiry forms, phone clicks, purchases, bookings – whatever a “result” means for you. So when you look at your reports, you’re looking at real numbers, not guesses.
Remarketing Ads

We connect all your ads to your actual results

Every platform you advertise on – Google, Meta, LinkedIn – needs to know when someone buys from you or gets in touch. We connect your ad platforms to your website results so that each one knows which of its ads is genuinely bringing in business. This also means the platforms get smarter over time and spend your budget more efficiently.
Remarketing Ads
Remarketing Ads

We capture the data that ad blockers hide

Lots of people browse the internet with tools that block standard tracking. This means a significant chunk of your visitors – and the results they generate – simply don’t get recorded. We set things up in a way that captures this missing data without invading anyone’s privacy, giving you a far more complete picture of what’s actually happening.
Remarketing Ads

We make sure you're on the right side of the law

GDPR in Ireland and similar rules in the UK are not optional – and the regulator is actively enforcing them. We check that your website only starts recording data after visitors have given their permission, and that your privacy setup is clean. This protects your business legally and builds trust with your customers at the same time.
Remarketing Ads
01

We look at what you have

We review your current setup - your website, your ad accounts, your analytics - and find everything that's missing, broken, or misleading. We explain what we find in plain English, not technical reports.

You get: A clear picture of what's wrong and why it matters

02

We agree on what matters to your business

Before we change anything, we sit down with you and agree on what a "result" looks like - a sale, a phone call, a form submission, a booking. Everything we set up is built around those things, not generic industry standards.

You get: A tracking plan that fits your business, not a template

03

We set everything up and test it

We do the technical work - whether that means working with your web developer, your existing agency, or handling it ourselves. Nothing goes live until we've checked it works correctly, end to end.

You get: A fully working setup, tested before it touches your live website

04

We keep an eye on things going forward

Websites change. Campaigns evolve. Sometimes tracking breaks quietly without anyone noticing. We check regularly that everything is still working correctly and let you know if anything needs attention before it becomes a problem.

You get: Ongoing confidence that your data is still accurate

How It Works

Simple from your side. Thorough from ours.

We do the heavy lifting. You just need to point us in the right direction at the start and approve what we’ve done at the end.

Here's what your business looks like once we're done

These aren’t technical improvements – they’re business improvements. Things that change the conversations you have, the decisions you make, and how confident you feel spending money on marketing.

You stop wasting money on ads that don't work

Once you can see clearly which campaigns are actually bringing in customers - and which ones just look good in a report - you can stop pouring budget into the wrong places.

Guessing which ads to scale based on click numbers
Adhere Digital

You know exactly what's bringing customers to your door

Was it the Google ad? The Facebook post? The email you sent last week? You'll be able to answer that question with confidence - and do more of whatever is working.

“We think it’s the Google stuff, but honestly not sure”

Your ad platforms get smarter and spend your budget better

Google Ads and Meta both use your results data to automatically get better at finding customers. When they have accurate, complete data, they perform significantly better than when they're working on guesswork.

Platforms optimising on incomplete, partial data

You can justify your marketing spend with confidence

Whether it's to yourself, your business partner, your board, or your own peace of mind - you'll have the numbers to back up every decision you make about where your marketing budget goes.

Defending spend decisions with gut feeling

Adhere ®

Tracking

You're protected from privacy fines and legal headaches

With GDPR enforced in Ireland and similar rules in the UK, non-compliant tracking is a real legal risk. Once we've sorted your setup, that risk is gone - and you won't have to think about it again.

Uncertainty about whether your tracking is legal
Ecommerce SEO

Your marketing team moves faster with less back-and-forth

When your tracking is properly organised, your marketing team - whether that's in-house or an agency - spends less time chasing numbers and more time doing the work that actually grows your business.

Hours spent trying to reconcile conflicting reports
FAQ

The questions we hear most from business owners in Ireland and the UK

01. How do I know if my Google Ads are actually working?
If your Google Ads account shows clicks and conversions but you can’t match those numbers to real enquiries or sales in your actual business, your tracking is most likely not set up correctly. A properly configured analytics account will show you exactly which ads led to a phone call, a contact form, a purchase, or whatever a result looks like for you. Without this, you’re relying on Google’s own reporting – which tells you what happened inside the ad platform, not necessarily what happened for your business.
This is extremely common and almost always points to a tracking problem. The most frequent causes are: conversion events that were never set up correctly, a website update that broke existing tracking without anyone noticing, ad platforms claiming credit for sales that actually came from a different channel entirely, or a cookie consent banner that is accidentally blocking your analytics from recording visits at all. A tracking review will tell you exactly where the disconnect is happening.
Having a cookie banner on your website does not automatically make your tracking GDPR compliant. In Ireland, the Data Protection Commission requires that tools like Google Analytics only switch on after a visitor has actively agreed to being tracked. Many websites – including those with cookie banners – are still collecting analytics data before consent is given, which is a legal violation. If you are unsure whether your website is compliant, a tracking review will tell you clearly – and we can fix any issues we find.
Without accurate tracking, it is impossible to know – and that is exactly the problem. From the accounts we review for businesses in Ireland and the UK, a significant proportion show that between 20 and 40 percent of conversions are either not being recorded at all, being credited to the wrong channel, or being counted more than once. This means many businesses are putting more budget into campaigns that look successful on paper but are not actually driving the results they believe they are.
Not necessarily. Many tracking fixes can be made without touching your website’s code at all. For anything that does require a developer, we work directly with whoever looks after your website – whether that’s an in-house developer, a web agency, or a freelancer. We explain what needs to happen in plain English before anything is changed, and we test everything thoroughly before it goes live on your site. You won’t be left to figure out the technical parts yourself.

Google Analytics 4 – usually just called GA4 – is the current version of Google’s free website analytics tool. It replaced the older version in 2023, which means if you haven’t made the switch, your data collection has stopped. GA4 shows you how people are finding your website, what they do when they get there, and whether they’re taking actions that matter – like buying something, filling in a contact form, or clicking to call you. If you run any paid advertising, having GA4 set up correctly is essential for understanding whether any of it is working.

Ready to See the Full Picture?

Don’t let inaccurate data hold your business back. With Adhere Digital’s Tracking & Measurement services, you’ll have a clear view of what drives growth, and where to double down.

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