TikTok Ads

Core Services

They have helped us reach our targets, achieve a strong ROI each month and fundamentally we feel they taken a huge workload off our internal marketing team.
David Hayes headshot
David Hayes
Revive Active

Overview:

Long known as the media that wouldn’t last long, TikTok for your business and ads is the new way to promote yourself. Using a social media strategy and other platforms is a way to reach your target differently.

To increase your goal to: drive traffic to your website, increase app install, increase online sales, or attract new leads. Choose who you can show these ads to and be close to your target audience. In Ireland in 2022, 2.04 million people aged 18+ will use TikTok.

TikTok, therefore, offers real opportunities for notoriety.

Additionally, TikTok and Shopify have teamed up to make it easier to connect your Shopify store to your TikTok for Business account, and also to automate the creation of short videos to promote their products.

The Adhere Digital team will help you with all aspects of your advertising strategy through your TikTok Ads Manager. The team is also specialised in data analysis so we will provide you with complete reports to measure your performance.

Key figures in 2022: 

In the world:

  • 1.023 billion users aged 18 and above,
  • 12.8% TikTok ads reach age 18+ vs the total population.

In Ireland

  • 2.04 million potential reach of ads,
  • 40.6% of TikTok ads reach age 18+ vs the total population, 
  • TikTok’s ad reach in Ireland was equivalent to 38% of the local internet user base,
  • 57.1% of female TikTok ad reach,
  • 42.9% of male TikTok ad reach.

Tik Tok Ad formats:

Top View: 
A video-first format that presents your brand on the best and unmissable placement of TikTok, capturing full user attention with sight, sound, and narrative. This ad is on the top of feeds for more attention-grabbing. 
 
In Feed Ads:
Tell your brand story like a TikTok creator by integrating video content into users’ “For You” feed. These kinds of ads look like native content.
 
 

Branded Hashtag Challenge:
Invite the TikTok community to engage with your brand and reproduce content or trend. That invites all users to participate and create content around your campaign theme, with all UGC aggregating in the hashtag challenge page.
 
Branded Effects:

Create custom shareable stickers, filters, and special effects; which will be used by users. A creative and fun visual experience that engages.

Whatever formats you choose, your advertising must be coupled with content, because when a prospect goes to view your TikTok profile, you must have content to watch about your products or your business in general.

 

Please contact us at info@adheredigital.com.