Relevant Landing Pages
Looking to improve your Landing Page Experience so your Google Ads show more frequently and at a lower Cost Per Click (CPC)? Perhaps you’d like to increase your organic ranking on Google from a Search Engine Optimization (SEO) standpoint by making your business’ landing pages more relevant to your products/services? This guide will help you accomplish both of these goals while improving your page’s conversion rate. Learn how below!
Design Your Landing Pages Around A Group Of Targeted Keywords
When planning and writing your landing page, use 1-2 keywords as your landing page “topic.” Everything else written on your landing page should relate back to the keyword(s). For example, Adhere Digital previously wrote a blog about domain ranking. While there were three subsections of tips, they each related back to the main topic keyword. The keyword(s) should be interspersed throughout the body text of the page, in the top headline (H1), and in at least one of the secondary headlines (H2). To find your keyword(s), you can base them on a product, service, or offering that your company has. To find out the best phrasing to use, especially for Google Ads, send us an email to enquire about keyword research.
Keeping Your Audience In Mind With The Website Content
All About The Call To Action (CTA)/Lead Form
Content Is King
Design Compelling Images
How To Apply Your Relevant Landing Page To Google Ads
To optimise your business’ Google Ads using your updated relevant landing pages, send Adhere Digital an email or click the “Contact Us” button at the bottom of the page. Adhere Digital has a proven track record of running profitable Google and Bing Ads campaigns with an average client Return On Ad Spend (ROAS) ranging from 5-15, depending on the industry. To learn more about PPC for small businesses and its benefits, check out our detailed blog: PPC For Small Businesses – Start Small, Start Testing, Start Scaling!